Editorial Reviews:
Synopsis
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?brbrIn BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:brbrbDoes sex actually sell? /bTo what extent do people in skimpy clothing and suggestive poses persuade us to buy products? brDespite government bans, does bsubliminal advertising still surround us /b– from bars to highway billboards to supermarket shelves? brCan "Cool" brands, like iPods, btrigger our mating instincts?/b brbCan other senses /b– smell, touch, and sound - be so powerful as to physically arouse us when we see a product? brDo companies bcopy from/b bthe world of/b breligion and create rituals/b – like drinking a Corona with a lime – to capture our hard-earned dollars? brbrFilled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
